Clients

Which page? Internet ads don't always have to point to the home page. Often you do not want the viewer to navigate through a series of pages before they get to where you really want them to go. If you want to create leads, then point the banner directly to your forms. If you want to promote a new product, then point the ad to the product specs page or to a download page. If you're promoting content, then direct surfers directly there. Surfers will appreciate the more direct approach and that helps increase customer loyalty.

Animation is certainly one of the most important ways to get attention. However poor animation is a signal to a potential visitor that your site isn't worth going to. Animation also increases the file size of a banner ad. and the risk that it will not load fast enough to have any impact at all. The total file size for GIF animations should be optimized by reducing the number of colours in the ad or by employing inter-frame transparency. You can now buy good gif animation and optimisation software cheaply for immediate download from secure servers. Examples are: Giffy98 Animagic Gif Animator and most recommended is Ulead GIF Animator 3.0. Looping must be used with caution, because it can be annoying to surfers. Having the first or last frame delayed for an extended time can minimise the annoyance. You can have it loop only a few times and stop it on the key frame. The most popular banner Ad sizes remain 400x40 and 468x60. Continue to test the results. Don't ever rest on your laurels. An internet Banner advertising campaign is always under review. You don't do a small test and then a big rollout. With internet Banner advertising you should always be testing. The most measurable form of advertising you can do is internet Banner advertising. The very nature of the system allows you to easily monitor the performance of every banner. Create a range of ads- some static; some animated; some upbeat; some plain. Test them all separately under the same circumstances. Choose the best and then work on creating a better one to beat it. Whatever else you do, spend a little time getting your banners right.

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