Services

Most online trade forums, web-sites, business directories, listings, service-offerings offer their registered users a basic and a low-level listing for free. As a free listing, while your entry may not show up in all searches, it will certainly be cached by search engines and over a course of time, will appear in listings and searches.

Then there are listings of service providers by independent and reliable sources such as consulates, embassies, trade commissions, which are primarily meant for citizens of the particular country visiting foreign lands. You can consider requesting them for including your business contact information on their websites. This sort of listing is maintained by television stations, travel and leisure sites and online ticketing services as well. Depending upon the nature of your business, seeking listings on such websites could help generate business.

Co-branding - Established businesses with a captive audience or customer base may be open to an idea of co-branding if your business/service adds value addition to their business; for example, a taxi service can undertake a co-branding exercise with an airline. Sometimes, such co-branding exercises will require you to offer a discount or a special/customized package of services to their customers. It may really be worthwhile considering the large audience accessing their websites. The entire co-branding activity can be web-based offering higher discounts to online bookings. Currently, these are some of the popular ways of advertising your business online without spending any money. Of course, newer and more innovative methods keep emerging. Watch out for those too.

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